Gen-Z Redefines Mother’s Day with Youthful Twist

Move over, traditional gifts—China’s Gen-Z is shaking up Mother’s Day by inviting their moms to step into their world. From nostalgic photoshoots to trendy skincare sessions, young people are prioritizing shared experiences over conventional presents like flowers or jewelry.

From Selfies to #MomGoals

This year, themed photoshoots are the ultimate gift. Think retro outfits, matching hairstyles, and Instagram-worthy backdrops that turn moms into viral stars. \"It’s like a TikTok challenge, but way more heartfelt,\" says 23-year-old Li Xia, who booked a 1980s-themed shoot with her mom. Studios across major cities report bookings soaring by 200% ahead of the holiday.

Wellness & Bonding Boom

Health-focused gifts are also trending, with Gen-Z splurging on luxury supplements, yoga classes, and even \"mom-and-me\" spa days. \"We want them to feel young, not just get a gift,\" explains Shanghai-based entrepreneur Zhang Wei. Meanwhile, sales of anti-aging cosmetics have spiked—proof that Gen-Z’s beauty obsession is now a family affair.

Why It Matters

This shift reflects deeper cultural changes: young Chinese are blending filial piety with modern values, creating memories while challenging stereotypes about aging. As one Weibo user put it: \"Moms deserve to be the main character, too.\"

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Gen-Zs invite moms to experience youth consumption on Mother's Day

cgtn.com