Move over, traditional sports—skateboarding is rolling into the spotlight as both a cultural phenomenon and economic powerhouse! Following its Tokyo 2020 Olympic debut, the sport is grinding its way to new heights ahead of Paris 2024, sparking a wave of innovation across industries.
From viral Instagram clips to sold-out competitions, skate culture has become Gen Z’s ultimate playground. Brands are ollie-ing into action with skate-inspired fashion collabs , while tech startups develop smart boards that track flips like fitness apps count steps. Even cities are redesigning public spaces with skate parks doubling as community hubs.
\"What began as street rebellion now fuels billion-dollar markets,\" notes CGTN’s EconSports Beat series. Tourism boards court skate travelers, streaming platforms battle for competition rights, and sustainable skatewear brands carve out eco-conscious niches.
With 80% of skaters under 24, this youth-driven movement shows no signs of slowing down. As Paris 2024 approaches, all eyes are on how this gravity-defying sport will continue to reshape global business trends. Ready to ride the wave?
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Skateboarding stirring up a frenzy to promote related industries
cgtn.com