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Global workspace giant IWG is doubling down on the Chinese mainland, announcing plans to expand its network to 2,000 office centers by 2029 – a move that could reshape how Gen Z professionals work across Asia.
In an exclusive interview with CMG, IWG China General Manager Edward Hu revealed the company’s confidence in what he calls \"the world’s most dynamic hybrid work market.\" The expansion comes as demand surges for flexible workspaces in tech hubs like Shenzhen and Chengdu.
Why it matters: As remote work evolves from pandemic stopgap to career lifestyle, IWG’s bet reflects China’s growing clout in shaping global workplace trends. Hu noted: \"Young entrepreneurs want satellite offices that feel like startups, not cubicle farms.\"
Market watch: This expansion aligns with China’s push to boost SME innovation and foreign investment. With 40% of IWG’s global growth now focused on Asia, the move signals faith in the region’s economic resilience amid global uncertainties.
Why it matters: As remote work evolves from pandemic stopgap to career lifestyle, IWG’s bet reflects China’s growing clout in shaping global workplace trends. Hu noted: \"Young entrepreneurs want satellite offices that feel like startups, not cubicle farms.\"
Market watch: This expansion aligns with China’s push to boost SME innovation and foreign investment. With 40% of IWG’s global growth now focused on Asia, the move signals faith in the region’s economic resilience amid global uncertainties.
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