Swiss Tech Giant Bets Big on China: 30 Years & Counting
From its first Suzhou factory in 1994 to today's localized 'In China, For China' approach, Logitech is doubling down on the Chinese mainland market. CEO Hanneke Faber shared exclusive insights with CGTN about blending tech innovation with sustainability 🌍.
🤖 AI Meets Everyday Tech
Faber highlighted Logitech's investments in AI-powered peripherals tailored for Chinese users: 'We're developing smarter tools for gaming, remote work, and content creation – think keyboards predicting your emoji choices!'
♻️ Green Tech Revolution
The company aims to slash carbon footprints with solar-powered facilities and recycled materials. 'By 2025, 100% of our consumer packaging will use renewable materials,' Faber pledged.
🎯 Youth Connection Strategy
Logitech's China team collaborates with local developers and streamers to create products resonating with Gen-Z trends – from K-pop inspired designs to esports-ready gear 💻🎮.
