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Swiss computer peripherals giant Logitech has been a key player in the Chinese mainland market for over three decades. Establishing its first manufacturing facility in Suzhou, Jiangsu Province, 30 years ago, Logitech has since grown its presence significantly.
Today, the company operates under the \"In China, For China\" strategy, tailoring its products and services to meet the unique needs of the Chinese market.
In a recent interview, CGTN reporter Wang Tianyu sat down with Logitech's CEO, Hanneke Faber, to discuss the company's development plans in China, focusing on advancements in artificial intelligence (AI) and sustainability initiatives.
Faber highlighted Logitech's commitment to integrating AI technologies to enhance user experiences and drive innovation. Additionally, the company is dedicated to sustainable practices, aiming to reduce its environmental footprint while delivering top-notch products to consumers.
As Logitech continues to evolve its strategy in the Chinese mainland, it remains poised to leverage local insights and technological advancements to stay ahead in the competitive market.
