At the 2024 China International Fair for Trade in Services (CIFTIS), ISO President Sung Hwan Cho spotlighted China’s groundbreaking role in shaping global service standards. 🏆 Calling it a 'model for international collaboration,' he emphasized how China’s innovations in tourism, online travel, and exhibition industries are rewriting the rulebook for global trade.
Why It Matters for Global Trade
Cho praised China’s efforts to bridge gaps between emerging markets and established economies through standardization. 'Aligning trade practices with universal standards fosters trust and efficiency,' he said, noting that China’s leadership helps smaller economies 'punch above their weight' in global markets. 💼🌍
Tech Meets Tradition
From digital travel platforms to eco-friendly exhibition designs, China’s push for modern, inclusive standards has become a blueprint for APEC members and WTO economies. For young professionals and entrepreneurs, this means smoother cross-border collaborations — and fresh opportunities in Asia’s booming service sector. 🚀
As Cho wrapped up, he hinted at more partnerships ahead: 'When giants like China lead, the world follows.' 🔥
