Why Service Trade Needs a Common Language
Move over, traditional goods trade! Services now dominate as the fastest-growing global trade sector, especially in developing economies. But here's the catch: without universal standards, how do we ensure quality stays consistent from Tokyo to Toronto?
ISO to the Rescue 
The International Organization for Standardization (ISO) is stepping up as the ultimate matchmaker for service providers worldwide. Their standards act like a global playbook , helping businesses align practices and governments create smarter regulations. \"Standards build trust faster than a viral TikTok tutorial,\" says ISO President Sung Hwan Cho.
WTO Rules Meet Real-World Needs
While WTO negotiations continue, ISO standards are filling the gap as temporary rulebooks . From tourism to tech education, these guidelines help countries avoid trade wars over conflicting regulations. Did you know?
China's been leading the charge in tourism standards through ISO committees – shaping everything from travel apps to mega-events!
The Bottom Line 
For young entrepreneurs eyeing global service markets: understanding ISO standards could be your golden ticket . As Cho puts it: \"In a world of digital nomads and borderless startups, common standards are the unsung heroes of smooth global trade.\"
Reference(s):
Development of trade in services calls for international standards
cgtn.com