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From bustling exhibition halls in São Paulo to boardroom strategy talks, Brazilian businesses are rewriting their playbooks amid a rollercoaster economy. The China Homelife Expo this week became a hotspot for companies tackling the *real* (Brazil’s currency) depreciation squeeze – think export wins vs. import headaches .
‘It’s like playing a real-life strategy game,’ said one home decor importer at the expo, juggling rising costs of Chinese-made furniture. Meanwhile, coffee exporters are literally cashing in – weaker currency means sweeter deals for global buyers.
CGTN’s Paulo Cabral spotted savvy pivots everywhere: boutique firms adopting AliExpress-style digital storefronts, while big players bet on sustainable partnerships. ‘We’re not just selling products anymore – we’re selling survival hacks,’ laughed a textiles exec showing off blockchain-tracked cotton.
The takeaway? In this economic Hunger Games, the rules keep changing. But as one young entrepreneur put it: ‘When life gives you volatile exchange rates, you make… creative payment plans.’
NewspaperAmigo – Your Global News Buddy 
vs. import headaches 
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