At the 8th China-German Automotive Conference in Munich, Volkswagen (Anhui) CEO Erwin Gabardi revealed the carmaker's turbocharged strategy to thrive in the Chinese mainland's EV market. 🔌⚡ By establishing a massive R&D hub in Hefei, VW aims to slash development cycles by 30%—think Fast & Furious speed meets German engineering precision.
Why Hefei? Gabardi calls it China's 'silicon valley for smart vehicles,' where local talent and tech partnerships let VW design cars by China, for China. 🧠🇨🇳 The move comes as global automakers race to keep up with domestic brands like BYD and NIO, which currently dominate 80% of the market.
Fun fact: VW's Hefei center will focus on AI-powered infotainment systems and battery tech that could give Tesla a run for its money. 🎮🔋 With 65% of its global R&D budget now flowing into China, Volkswagen's betting big on '扎根中国' (rooting in China) to stay relevant.
