Fintech Giant Broadridge Eyes APAC Expansion with AI & Hong Kong Hub

Fintech powerhouse Broadridge is doubling down on its Asia-Pacific ambitions, unveiling bold plans to tap into what it calls a 'goldmine of opportunities' in the region. At the Sibos 2024 conference, the New York-based company revealed its strategy to combine artificial intelligence with Hong Kong's financial ecosystem to power its next growth phase.

Why APAC? Why Now?

"Think of APAC as the ultimate innovation lab for financial technology," David Runacres, Broadridge's APAC President, told NewspaperAmigo. The region's rapid digital adoption and massive unbanked population make it a prime target for their blockchain-powered solutions and AI-driven analytics tools.

Hong Kong: The Perfect Springboard

With 85% of Asia's cross-border wealth management flowing through Hong Kong, Broadridge plans to leverage the city's unique position. Runacres highlighted partnerships with local regulators and banks as key to their "glocal" approach – blending global tech with local market know-how.

AI: The Secret Sauce

From fraud detection to personalized wealth management, Broadridge is betting big on machine learning. Their new AI assistant for investment advisors – think ChatGPT meets Wall Street – could revolutionize how financial services operate in emerging markets.

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Broadridge targets untapped APAC market for significant growth

cgtn.com