Move over, ping-pong —tennis is having a
main character moment
in China! Fueled by post-Olympic energy and a growing love for the sport, courts are filling up faster than you can say “Grand Slam.”
New data reveals a 23.81 million-strong tennis army- in 2024, with numbers set to smash through 30 million by 2029. The market? It’s serving aces too—projected to hit $5.16 billion this year
, doubling to $8.8 billion in five years. Talk about game, set, match!
From luxury brands sponsoring local tournaments to startups creating smart racket sensors, entrepreneurs are capitalizing on what analysts call “the Roger Federer effect”—blending athletic passion with tech-savvy business models.
Cultural observers note tennis’ unique position: it’s becoming both a status symbol in cities like Shanghai *and* a bridge for cross-cultural exchanges. As one coach told us: “Every backhand swing tells a story of China’s evolving sports identity.”
Reference(s):
cgtn.com