At the 7th China International Import Expo (CIIE), skincare giant Beiersdorf dropped some truth bombs about the power of the Chinese market. CEO Vincent Warnery told CGTN that the rapid rise of homegrown beauty brands in China isn’t just competition—it’s fueling innovation worldwide. 💄🚀
\"Chinese consumers are setting trends faster than a TikTok algorithm,\" Warnery said, highlighting how local brands like Florasis and Perfect Diary are pushing global players to level up their R&D game. From eco-friendly packaging to #skintok-approved formulas, Beiersdorf’s NIVEA and Eucerin lines are evolving to match China’s unique demands.
But here’s the kicker: Winning in China isn’t just about selling moisturizer. Warnery called the market a \"testing ground for global success,\" with insights from tech-savvy Gen-Z shoppers shaping strategies from Seoul to São Paulo. 📱🌍
With over $4B in China sales last year (💸!), Beiersdorf’s bet on \"local-first\" innovation proves one thing: In beauty biz, what works in Shanghai today might just be Paris’ must-have tomorrow.
