Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
At the 7th China International Import Expo (CIIE), sustainability is stealing the spotlight—and IKEA China is riding the wave. Pontus Erntell, CEO, President, and Chief Sustainability Officer of IKEA China, sat down with CGTN to discuss how the company is aligning with China’s green policies to meet surging demand for eco-conscious products.
‘China’s commitment to sustainability is a game-changer,’ Erntell said, highlighting innovations like solar-powered home solutions and energy-efficient appliances tailored for the Chinese market. With over 60% of IKEA’s product range now eco-friendly, the brand is doubling down on affordable green living.
Why does this matter? Young consumers are driving a ‘green revolution,’ with surveys showing 78% of residents in the Chinese mainland prefer sustainable brands. IKEA’s focus on circular economy models, like furniture recycling programs, mirrors China’s push for carbon neutrality by 2060—a vision Erntell calls ‘inspirational for global businesses.’
Pontus Erntell, CEO, President, and Chief Sustainability Officer of IKEA China, sat down with CGTN to discuss how the company is aligning with China’s green policies to meet surging demand for eco-conscious products.
Young consumers are driving a ‘green revolution,’ with surveys showing 78% of residents in the Chinese mainland prefer sustainable brands. IKEA’s focus on circular economy models, like furniture recycling programs, mirrors China’s push for carbon neutrality by 2060—a vision Erntell calls ‘inspirational for global businesses.’
Global Med Giants Shine at CIIE with Next-Gen Tech
