U.S. elevator giant Otis is doubling down on opportunities in China’s booming urban renewal sector, unveiling a fresh product lineup to align with the country’s modernization goals. At the China International Import Expo (CIIE), Judy Marks, Otis Chair and CEO, highlighted the company’s 4.5-year growth sprint, with service units in China doubling since 2019. 🌆
🔑 \"The refurbishment market here is just taking off,\" Marks told CGTN, emphasizing how Otis’s new modernization plan supports China’s push to upgrade aging infrastructure. With cities evolving faster than a TikTok trend, Otis is betting big on tech-driven solutions for elevators in residential and commercial spaces.
🚀 CIIE Impact: The expo serves as a one-stop hub for Otis to connect with clients, partners, and policymakers.
💡 Innovation Focus: Products target energy efficiency and smart building integration – key priorities for China’s urban planners.
As Chinese cities reinvent themselves, Otis’s strategy mirrors the blend of ambition and pragmatism driving global businesses in Asia’s largest economy. Will their elevator pitch reach new heights? The market’s ascent suggests yes. 📊
