Accenture Bets Big on China’s Innovation Boom

Global consulting giant Accenture is doubling down on opportunities in the Chinese mainland, identifying three key focus areas that could reshape industries from tech to retail. During an exclusive interview at the 2024 China International Import Expo (CIIE), Anoop Sagoo, Accenture’s Asia Pacific COO, revealed the firm’s strategic priorities to CGTN’s Gan Tian.

The Big Three: Where Innovation Meets Opportunity

Smart Manufacturing & R&D: China’s push to upgrade its industrial ecosystem has consulting firms racing to support innovation. Sagoo highlighted advanced robotics and AI-driven production as game-changers in this space.

Consumer Powerhouse: With over 1.4 billion potential customers, China’s market remains irresistible. Accenture plans to help brands navigate shifting trends in digital consumption and Gen-Z preferences.

Talent Revolution: As automation accelerates, Accenture sees massive demand for workforce reskilling programs. Sagoo emphasized: \"Future-ready talent will drive China’s next chapter of growth.\"

CIIE Spotlight: Global Collaboration Goals

The firm’s CIIE participation underscores China’s role in shaping global business strategies. From green tech partnerships to cross-border digital solutions, Accenture’s playbook reflects what Sagoo calls \"the new era of co-creation.\"

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Accenture's 3 critical areas of interest in China

cgtn.com