This year's China International Import Expo (CIIE) is buzzing with fresh collabs as 220 Japanese companies showcase innovations, proving the enduring strength of Japan-China economic ties. 💼⚡ LIXIL Group, the Japanese home furnishings giant behind brands like GROHE and INAX, is riding the wave of China's consumption upgrade, betting big on what Senior VP Adele Tao calls 'new productive forces.'
\"Today's consumers want smart solutions, not just products,\" Tao told CGTN's Michael Wang during the expo. Think voice-controlled showers 🎤🚿 and self-cleaning toilets – tech that turns bathrooms into Netflix-worthy relaxation zones. 🧖♂️✨
With China's middle class projected to hit 500 million by 2025, LIXIL is doubling down on R&D centers in Shanghai and Xiamen. Their latest move? Partnering with Chinese e-commerce platforms to launch AR-powered virtual showrooms – because Gen Z wants to 'try before they buy' without leaving their dorm rooms. 🎮🏠
As cross-border trade hits over $300 billion annually between the two nations, LIXIL's playbook offers clues for businesses: blend Japanese precision with China's digital speed. 📈💡
