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7th CIIE in Shanghai: Why These Global Brands Keep Coming Back 🌏✨

Shanghai’s mega trade fair just leveled up! The 7th China International Import Expo (CIIE) kicked off this week with a record-breaking 3,496 exhibitors from 129 countries and regions – and over 180 die-hard participants haven’t missed a single expo since it began in 2018. 🚀

So what’s the secret sauce? CGTN’s interviews reveal why these ‘CIIE veterans’ keep returning. Spoiler: It’s not just the legendary Xiaolongbao! From forging billion-dollar deals to testing cutting-edge products, brands like L’Oréal and Siemens say the expo is their golden ticket to China’s booming consumer market. 💼

‘Every year feels like reuniting with family,’ shared one tech exec, while a French wine exhibitor joked about having ‘7 years’ worth of Shanghai subway cards.’ Amid global economic shifts, the CIIE’s 28% year-on-year growth in exhibition space proves one thing: When the world connects here, everybody wins. 🌐

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