The China International Import Expo (CIIE) is buzzing once again, solidifying its rep as the go-to stage for brands to debut next-level tech and products. Think of it as the Coachella of innovation—where global giants and startups alike drop their hottest releases. 🎪✨
This year, Michelin China stole the spotlight with eco-friendly tires made from 45% sustainable materials (🌱 *mic drop*), while Uniqlo China showcased AIRism fabric that adapts to body temps—perfect for sweaty gym sessions or chilly office AC. 🧊👕
Michelin’s rep told CGTN: \"CIIE isn’t just about sales—it’s where we build bridges with Gen Z and partners who care about the planet.\" Meanwhile, Uniqlo teased a collab with Chinese designers, blending streetwear and smart tech. 🛹💡
With 128 countries and regions repping at the expo, CIIE’s become a masterclass in cross-border collabs. One thing’s clear: If your brand isn’t here, you’re missing the VIP party of global trade. 🎉🌏
