Move over, Black Friday—China’s 11.11 Global Shopping Festival is rewriting the playbook! This year’s event kicked off 10 days earlier (October 8 to November 11), giving shoppers more time to splurge and sellers more runway to smash sales records.
E-commerce giants like Taobao, Tmall, and JD.com rolled out aggressive discounts, with home appliances and computers stealing the spotlight. Think 20% off deals turbocharged by government subsidies and trade-in programs! Tmall alone saw refrigerator sales jump 18 times compared to last year’s pre-sales—proof that everyone’s upgrading their chill game.
Why the extended timeline? Experts say it’s about easing logistics pressure and letting shoppers avoid last-minute cart panic. With final sales figures dropping Tuesday, all eyes are on whether this marathon approach will outshine previous sprint-style sales. Spoiler: Early signs say yes.
From midnight livestream shopping sprees to AI-powered recommendations, this year’s fest highlights China’s evolving consumer habits and cutthroat e-commerce competition. Will 11.11 keep its crown as the world’s biggest shopping event? Stay tuned!
NewspaperAmigo – Your Global News Buddy 
This year’s event kicked off 10 days earlier (October 8 to November 11), giving shoppers more time to splurge and sellers more runway to smash sales records. 
Tmall alone saw refrigerator sales jump 18 times compared to last year’s pre-sales—proof that everyone’s upgrading their chill game. 
With final sales figures dropping Tuesday, all eyes are on whether this marathon approach will outshine previous sprint-style sales. Spoiler: Early signs say yes. 
to AI-powered recommendations, this year’s fest highlights China’s evolving consumer habits and cutthroat e-commerce competition. Will 11.11 keep its crown as the world’s biggest shopping event? Stay tuned! 
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