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Forget predictable itineraries —China’s latest travel craze is all about surprise destinations! Reporter Xu Yi recently tackled a ‘blind-box destination’ challenge in Tonglu County, Zhejiang, dubbed ‘China’s most beautiful county,’ to uncover the secrets behind its booming tourism.
What’s a blind-box trip? Imagine booking a mystery adventure , only discovering your destination upon arrival! Xu’s journey took her through Tonglu’s lush hills , art villages , and cozy homestays—showcasing how rural charm is winning over Gen-Z travelers craving authenticity.
Local businesses are thriving thanks to creative campaigns blending tradition with Instagram-worthy experiences. From bamboo rafting to DIY tea workshops , Tonglu proves sustainable tourism isn’t just a trend—it’s a blueprint for rural revitalization. Could this model inspire hidden gems worldwide?
—China’s latest travel craze is all about surprise destinations! 
Reporter Xu Yi recently tackled a ‘blind-box destination’ challenge in Tonglu County, Zhejiang, dubbed ‘China’s most beautiful county,’ to uncover the secrets behind its booming tourism.
What’s a blind-box trip? Imagine booking a mystery adventure 
, only discovering your destination upon arrival! Xu’s journey took her through Tonglu’s lush hills 
, art villages 
, and cozy homestays—showcasing how rural charm is winning over Gen-Z travelers craving authenticity.
Local businesses are thriving thanks to creative campaigns blending tradition with Instagram-worthy experiences. From bamboo rafting to DIY tea workshops 
, Tonglu proves sustainable tourism isn’t just a trend—it’s a blueprint for rural revitalization. Could this model inspire hidden gems worldwide? 
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