China’s northeastern 'ice city' Harbin is polishing its frosty charm ahead of what could be its biggest winter tourism season yet, building on last year’s viral ice festival success. 🧊 From towering ice castles to glow-lit snow sculptures, the city is transforming into a real-life Frozen kingdom – and locals are ready to roll out the chilly red carpet.
\"Last winter changed everything,\" one hotel manager told our reporter, recalling packed streets as tourists flocked to see Harbin’s -30°C artistry. This year, upgraded light shows and new interactive ice mazes aim to push visitor numbers higher. ❄️
But it’s not just about igloo selfies: The ice and snow economy reportedly created over 10,000 seasonal jobs last year, from ice sculptors to hotpot chefs keeping visitors fueled. Local officials say winter tourism now contributes nearly 15% of the city’s annual GDP – proving that in Harbin, cold cash is literally made from the cold.
Pro tip for adventurers: Pack your thermal underwear! 🧤
