China is rolling out a major three-year action plan to revamp its consumer environment starting in 2025, aiming to ignite domestic spending and address shopping frustrations. The move, announced by the State Administration for Market Regulation (SAMR), targets everything from online stores to tourist hotspots—because who wants a bad vacation review, right?
Key goals include upgrading complaint systems (no more endless hold music? ) and fostering trustworthy businesses across retail and dining sectors. SAMR head Luo Wen emphasized creating “reliable” shopping experiences—think fewer fake products and smoother returns.
Fresh stats show momentum: From Jan-Nov 2024, China’s consumer goods sales hit 44.3 trillion yuan ($6.16T), up 3.5% year-on-year. Online sales surged 7.4% to 14 trillion yuan—proof that Gen-Z’s “add to cart” habit is here to stay.
Why it matters: With global markets shaky, Beijing is doubling down on domestic consumption to fuel growth. For entrepreneurs and investors, this signals opportunities in sectors like e-commerce and tourism.
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China to implement 3-year action plan to optimize consumer environment
cgtn.com