As 2025 kicked off, China's tourism sector exploded with energy, blending cultural allure and economic growth. 🌏 The country's 240-hour visa-free transit policy helped international travelers flock to explore ancient landmarks, futuristic cities, and icy wonderlands—while Chinese travelers ventured abroad in record numbers, turning the holiday into a global exchange of wanderlust.
By the Numbers: Travel Frenzy Hits New Highs
Over 1.8 million trips crossed China's borders during the New Year break—a 13.7% jump from 2024! Domestically, luxury hotel bookings soared 40%, with Shanghai, Beijing, and Harbin leading the pack. Meanwhile, Japan and Thailand topped outbound favorites, proving that wanderlust knows no borders ❄️🏖️.
Snowstorms and Surfboards: China's Split Personality
Northern regions like Heilongjiang and Xinjiang drew crowds with ski resorts and hot springs, while southern escapes to Hainan and Guangdong offered surfing and scuba diving. Talk about a country of contrasts! Fliggy data even showed a 70% spike in international car rentals, with adventurous travelers road-tripping in the U.S. and Saudi Arabia 🚗💨.
Economic Ripples: More Than Just Sightseeing
This travel surge isn't just fun—it's a powerhouse for growth. From booming hotel revenues to revived local businesses, the tourism wave signals China's economic vibrancy. And with outbound trips feeding global markets too, this isn't just a holiday trend—it's a catalyst 🔥.
