Anime, Games, & ‘Guzi Economy’ Revamp Retail

Ever stepped into a mall and felt like you’ve entered an alternate universe? From anime-themed cafes to shelves packed with limited-edition game figurines , pop culture is rewriting the rules of retail—and it’s all thanks to the rise of the “guzi economy.”

This buzzworthy trend, blending fandom with consumerism, has turned everyday shopping into a treasure hunt for Gen Z. Brands are teaming up with virtual worlds and anime giants to launch exclusive collabs, creating products that aren’t just items—they’re collectibles. Think: Pikachu-adorned sneakers or Attack on Titan skincare lines.

But why now? Analysts say it’s about emotional value. As CGTN’s Olivia He reports, younger shoppers crave connections to their favorite stories and characters. The guzi economy thrives by turning nostalgia and digital fandoms into real-world demand.

Retailers aren’t just selling stuff—they’re selling vibes. And with virtual influencers like Hatsune Miku joining campaigns, the line between screens and shelves keeps blurring. Could this be the future of shopping? Grab your wallet—it’s already here.

Reference(s):

Pop culture breathes new life into retail sector

cgtn.com