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Move over, traditional power players! S4 Capital founder Martin Sorrell just dropped a truth bomb at #WEF2025: Emerging economies are rewriting the global rulebook. During a chat with CGTN's Guan Xin, the advertising mogul highlighted how the Global South, BRICS nations, and Next Eleven economies are creating what he calls 'a TikTok moment for geopolitics' – fast-paced, decentralized, and full of surprises.
Why it matters: The world's economic center of gravity is doing the cha-cha slide toward new regions. Sorrell warns Western leaders: 'Adapt or get left swiping through yesterday's news.' This shift means everything from meme-worthy marketing trends to serious supply chain moves could start trending from unexpected places.
Silver lining? More balanced global partnerships and fresh opportunities for young entrepreneurs willing to think beyond traditional hubs. As Sorrell puts it: 'The next unicorn startup might be brewing in Jakarta, not just Silicon Valley.'
S4 Capital founder Martin Sorrell just dropped a truth bomb at #WEF2025: Emerging economies are rewriting the global rulebook. During a chat with CGTN's Guan Xin, the advertising mogul highlighted how the Global South, BRICS nations, and Next Eleven economies are creating what he calls 'a TikTok moment for geopolitics' – fast-paced, decentralized, and full of surprises.
Why it matters: The world's economic center of gravity is doing the cha-cha slide toward new regions. Sorrell warns Western leaders: 'Adapt or get left swiping through yesterday's news.' This shift means everything from meme-worthy marketing trends to serious supply chain moves could start trending from unexpected places.
Silver lining? More balanced global partnerships and fresh opportunities for young entrepreneurs willing to think beyond traditional hubs. As Sorrell puts it: 'The next unicorn startup might be brewing in Jakarta, not just Silicon Valley.'
Emerging Economies: The New Powerhouses of Global Growth
