The 2025 Spring Festival holiday brought a wave of energy across the Chinese mainland, with 501 million domestic trips and 677 billion yuan ($93B) in tourism spending recorded over eight days! 🌏✈️💸 According to the Ministry of Culture and Tourism, this marks a 5.9% jump in travel and a 7% surge in consumer activity compared to 2024 – solidifying the festival’s role as both a cultural cornerstone and an economic powerhouse.
Why it matters: The Lunar New Year isn’t just about red envelopes and family reunions anymore. Young travelers are driving demand for \"experience-driven\" trips, from ice festivals in Harbin to tropical getaways in Sanya. 🧊🏖️ Meanwhile, cities like Chengdu and Shanghai reported record spending on dining, entertainment, and tech gadgets, hinting at a thriving post-pandemic consumer confidence.
By the numbers:
💰 677B yuan = 12x the global box office of Avatar 2
🚄 2.1M high-speed train tickets sold daily
🎆 80% of hotels in tier-1 cities fully booked
This year’s boom reflects China’s dual focus on preserving traditions while embracing modern leisure trends. As one Beijing shopper put it: \"Spring Festival is our reset button – for joy, for family, and yes, for shopping!\" 🛍️👨👩👧👦
