Move over, traditional temples! This Lunar New Year, travelers in China swapped ancient landmarks for high-tech factory tours, blending education with futuristic vibes during the Spring Festival holiday.
Over 300,000 industrial tourism bookings flooded Beijing alone, according to local officials, as visitors ditched crowded tourist spots to witness car assembly robots, precision welding, and quality checks at sites like Xiaomi’s sprawling 718,000-sq-meter auto factory. Talk about a real-life TikTok factory tour!
These behind-the-scenes trips – dubbed ‘edutainment travel’ – let tech-curious guests explore everything from production lines to R&D labs. One Xiaomi visitor said, ‘It’s like seeing the future being built.’
Industry experts call this trend a win-win: companies boost brand visibility, while travelers gain insights into China’s innovation ecosystem. Who knew factories could be the new ‘must-snap’ selfie spots?
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