Xiaomi’s SU7 Ultra Shakes Up Luxury EV Market With AI Boost

Xiaomi just dropped a bombshell in the electric vehicle arena with its SU7 Ultra launch, slashing prices by 35% to 529,900 yuan ($72,931) while doubling down on AI investments. The move pits the tech giant against Tesla and other luxury EV players, signaling a new era of affordability in high-end electric sedans.

CEO Lei Jun announced at Thursday's event that early buyers ordering before April will snag lifetime free access to Xiaomi's Human-centric Autonomous Driving (HAD) system — a 26,000 yuan value. The limited-edition model, still priced at 814,900 yuan, remains shrouded in mystery with specs yet to be revealed.

Not-so-subtle shade was thrown at Tesla during the presentation, with Jun highlighting that competitors charge over 60,000 yuan for similar autonomous features. This comes days after Tesla's China-specific Full Self-Driving update sparked social media buzz.

With smartphone-grade pricing strategies meeting automotive innovation, Xiaomi's play could rewrite the rules for tech-driven EVs. Will 2024 be the year AI becomes the ultimate car salesman? Stay charged for updates!

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Xiaomi's SU7 Ultra shakes up luxury EV market, vows to invest in AI

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