Spring’s arrival in the Chinese mainland isn’t just about cherry blossoms 🌸—it’s sparking an economic revival fueled by booming outdoor gear sales! As temperatures rise, consumers are flocking to parks and hiking trails, driving a 40% year-on-year increase in camping equipment purchases, according to local market reports.
CGTN’s Xu Yi hit Beijing’s Houhai district, where vendors say tents, foldable bikes, and eco-friendly picnic kits are flying off shelves. 🚲 ‘Young professionals want to *escape screen time* and connect with nature,’ said Liu Wei, a retailer at NatureTrail Outdoors. ‘They’re investing in premium gear that blends tech with sustainability.’
Analysts tie the trend to ‘experience-driven spending’ among Gen-Z and millennials, as post-pandemic lifestyles prioritize outdoor activities. E-commerce platforms like JD.com saw hiking shoe sales jump 65% last month, while live-streamed camping gadget demos rake in millions of views daily. 📱🔥
This consumer shift is boosting small businesses too. Craft workshops offering DIY compasses and solar-powered lanterns are trending on Xiaohongshu (China’s Instagram), proving that economic vitality isn’t just about big numbers—it’s shaped by how people choose to live.
