China’s Consumers Shift to Value-for-Money Spending, Says Roland Berger

New Trends Reshape Chinese Markets Ahead of Boao Forum 2025

Forget endless luxury splurges—China’s shoppers are now playing it smart. According to Denis Depoux, Roland Berger’s Global Managing Director, value-driven spending is dominating the scene, sparking a fierce battle among brands to win over budget-conscious buyers.

Speaking to CGTN during the Boao Forum for Asia Annual Conference 2025, Depoux noted that this shift has turned markets into 'hyper-competitive arenas', with companies racing to deliver quality at lower prices.

From tech gadgets to fast fashion, brands are doubling down on discounts, loyalty perks, and eco-friendly designs to attract savvy Gen-Z and millennial shoppers. Experts say this trend reflects broader economic recalibrations—think TikTok-fueled deal hunters and post-pandemic budget mindfulness.

What’s next? Depoux hints that innovation + affordability will be key as China’s consumer landscape evolves. Stay tuned for more updates from the Boao Forum!

Reference(s):

Roland Berger: Consumption habits in China are changing

cgtn.com