Luxury Carmaker Adapts Amid Global Trade Turbulence
At the Shanghai Auto Show, Bentley's CEO Frank-Steffen Walliser revealed how the 105-year-old brand is tackling today's double whammy of accelerating EV adoption and rising trade barriers. 'We’re preparing for *unpredictability*,' he told CGTN, highlighting Bentley’s push to diversify supply chains and deepen local partnerships.
Voltage Rising: Bentley's Electric Roadmap
With all five of its models set for hybrid or electric options by 2026, Walliser emphasized that the shift to EVs isn’t just about batteries—it’s about reinventing how luxury cars are made. 🌱 ‘We’re seeing strong demand in the Chinese mainland despite tariffs,’ he noted, praising Shanghai's role as a trendsetter for next-gen mobility.
Dodging Tariff Turbulence
As geopolitical tensions impact auto imports globally, Bentley’s strategy includes boosting regional production hubs and flexible logistics. Walliser called it a '24/7 chess game' to balance sustainability goals with market realities. 💡 One bright spot? Ultra-luxury EVs still command fierce loyalty from high-net-worth buyers worldwide.
