Global markets are bracing for impact as the US rolls out its highest tariffs in decades, sparking fears of trade wars and economic slowdowns. But how can nations and businesses adapt? We sat down with Sir Martin Sorrell, founder of S4 Capital, and Thyssenkrupp CEO Miguel Angel López Borrego to unpack the chaos and explore solutions. 💡
🚨 Why it matters: Tariffs disrupt supply chains, hike consumer prices, and strain international relations—especially in Asia, where manufacturing hubs like Vietnam and Malaysia are on high alert. "We’re seeing a ripple effect across sectors," warns Sorrell. "Agility and tech-driven innovation are non-negotiable now."
"Companies must diversify their markets and invest in AI to predict disruptions," says López Borrego. "Sustainability isn’t just a buzzword—it’s a shield against volatility."
🌱 The silver lining: Both experts argue this crisis could accelerate green energy transitions and regional cooperation in Asia. Think cross-border digital partnerships and ASEAN alliances stepping up to buffer shocks.
Bottom line? The path to resilience hinges on collaboration, smart tech, and policies that prioritize long-term stability over short-term wins. 🤝💻
