Wenzhou – China’s footwear powerhouse – is stepping up its game as private factories adapt to shifting US-China trade winds. Just days after both nations paused new tariffs in May 2025, CGTN’s BizFocus team hit the ground in this industrial hub to uncover how local businesses are staying agile. 🏭💡
Soles & Strategies
Known for producing 1 in 3 pairs of China’s exported shoes, Wenzhou’s factories are no strangers to global market swings. Reporter Zhu Zhu found companies doubling down on AI-driven production lines and eco-friendly materials to stay competitive. 🌱🤖
"It’s like dancing with uncertainty," said factory owner Li Wei. "But we’re learning to pivot faster – whether that means new markets or smarter tech."
The Diversification Playbook
With 35% of Wenzhou’s exports historically US-bound, firms are now eyeing Southeast Asia and the Middle East. One sneaker startup shared how they’re using TikTok-style livestreams to woo buyers in Dubai and Jakarta. 📱✨
What’s Next?
As the tariff freeze continues, industry experts predict:
📈 More automation to cut costs
🌐 Expanded trade partnerships under China’s Belt and Road Initiative
