China’s recent National Day and Mid-Autumn Festival holiday sparked a surge in travel and consumer spending, blending tradition with modern trends. 🌕✨ With an eight-day break stretching into a 12- to 16-day "super holiday" thanks to clever leave-stretching strategies, millions hit the road—or the skies—to explore.
🚗 Road Trips Rule
Self-driving dominated, making up 80% of the 2.4 billion cross-regional trips recorded. Scenic routes and autumn weather turned highways into adventure lanes, while platforms like Trip.com saw long-distance travel orders jump 3% year-on-year. For many, vacations stretched to 5-6 days, proving wanderlust is alive and well!
💸 Smart Spending Spree
Retail and dining sales rose 3.3%, but the real stars were "green + smart" products. Energy-efficient appliances and smart-home gadgets flew off virtual shelves, while box office earnings topped $253 million. 🎥 Moviegoers flocked to theaters, blending leisure with blockbuster entertainment.
🌟 Quality Over Quantity
Travelers aren’t just going farther—they’re spending smarter. Data from Meituan and Tongcheng Travel shows a 20% spike in long-trip spending, signaling a shift toward premium experiences. From eco-friendly stays to tech-packed itineraries, China’s golden week is now a gold standard for savvy holiday culture.
