Global business leaders are doubling down on China’s economic transformation at this year’s China International Import Expo (CIIE), spotlighting innovative strategies to ride the wave of the country’s high-level opening-up policies. With 2025 marking a pivotal year for post-pandemic recovery, multinational executives shared exclusive insights with CGTN’s Michael Wang on why China remains a linchpin of their growth plans.
🛋️ IKEA: Localization Meets Sustainability
IKEA China’s Aleksey Efremov revealed plans to open 10 new stores across the Chinese mainland by late 2026. "We’re redesigning products for Gen-Z consumers who want affordable, eco-conscious living," he said, noting 60% of their items now use recycled materials.
✈️ Airbus’ Tech Partnership Play
Airbus China CEO George Xu highlighted a new R&D center launching in Tianjin in Q1 2026. "Collaborating with Chinese tech firms on AI-driven aviation solutions gives us a first-mover advantage globally," he told BizTalk, citing recent partnerships with DJI and Huawei.
💰 BlueFive Capital’s Consumer Bet
Investment firm BlueFive Capital is channeling $300 million into Chinese health-tech startups. Founder Hazem Ben-Gacem explained: "China’s aging population and digital healthcare boom create unmatched scalability – we’re building the AliHealth of 2030."
With China’s consumer market projected to hit $9 trillion by 2027, these strategies showcase how global players are rewriting the rulebook for success in the world’s second-largest economy. 🚀
