Dubai’s New Year celebrations aren’t just about fireworks 🎆 – they’re now sparkling with digital gold! As prices surged over 70% last year, tech-savvy investors are flocking to apps like O Gold, which lets users gift and own fractional gold through their phones. 💻✨
"When gold prices rise, people want in – and we’re making it accessible," says Aly Abdo, COO of O Gold. The app, launched in early 2025, already boasts 800,000 users – nearly 8% of the UAE’s population!
But it’s not just digital: Traditional jewelers are getting creative too. Stores like Al Haseena now sell lighter-weight 24K pieces and offer flexible payment plans. "We adapted to keep customers happy," explains marketing manager Muhammed Abdul Qadir. 💍
With gold hitting 540 dirhams/gram in December 2025 (up from 318 dirhams a year earlier), both investors and shoppers are rethinking strategies. Could 2026 see gold become everyday currency? O Gold plans to launch direct gold payments soon, blending ancient value with modern tech. 📱➡️🥇
