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European Firms Urged to Dive Into China's Market 'Gym' for Growth 🏋️♂️ video poster

European Firms Urged to Dive Into China’s Market ‘Gym’ for Growth 🏋️♂️

European companies should treat China's dynamic market as a 'gym' to test ideas and build partnerships, said ChinaEU Digital Association President Luigi Gambardella at the 2026 China Development Forum in Beijing. His call for collaboration comes as global businesses seek fresh strategies in the world's second-largest economy.

Chinese Premier Li Qiang emphasized mutual benefits through 'sound competition' during his Sunday keynote, highlighting China's commitment to open markets. 🌏 With over 1.4 billion consumers and cutting-edge tech ecosystems, the Chinese mainland remains a hotspot for innovation—and European firms are being challenged to 'level up' their engagement.

🔑 Why it matters in 2026: As AI and green tech dominate global agendas, cross-border partnerships could unlock breakthroughs. Gambardella noted: 'This isn’t about copying—it’s about co-creating solutions for shared challenges like climate change.'

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