Rwandan coffee is making waves in China’s booming market, fueled by innovative platforms like livestream sales and international expos. ☕✨ In 2020, Rwandan Ambassador James Kimonyo sold 1.5 tons of coffee beans in seconds during a livestream—matching the country’s entire annual sales in China at the time. Now, entrepreneurs like Andrew Gatera are doubling down on this momentum at the 7th China International Import Expo (CIIE) in Shanghai.
From Livestreams to Expo Deals
Andrew, a first-time exhibitor at last year’s CIIE, was stunned by the demand: 'I underestimated how much Chinese coffee lovers would embrace our flavors,' he says. This year, he’s back with bigger goals: deeper partnerships, tastier blends, and a stronger foothold in the world’s second-largest economy.
Africa-China Ties Brew Opportunities
Andrew’s journey mirrors a broader trend. Growing trade and cultural exchanges between Africa and China are opening doors for businesses like his. 'The CIIE isn’t just about sales—it’s about building trust,' he adds, noting how platforms like these help small producers connect with global audiences.
With China’s coffee market projected to grow 8% annually, Rwanda’s aromatic beans are poised to become a staple in mugs from Beijing to Shenzhen. 🌟
