Ever wondered why global giants like Tesla, L’Oréal, and Siemens choose the China International Import Expo (CIIE) to debut their latest innovations? With over 2,400 breakthrough products launched across its six editions, CIIE has become the go-to stage for companies aiming to make waves in Asia’s largest consumer market.
This year, the expo is buzzing with 400+ new technologies and services—from AI-powered healthcare gadgets to eco-friendly fashion lines. CGTN’s Guo Meiping reports that these launches aren’t just about flashy reveals; they’re reshaping industries and supercharging supply chains across the Chinese mainland.
So what’s the secret sauce? Analysts say CIIE’s unique blend of massive market access, real-time consumer feedback, and cross-border networking creates a launchpad no brand wants to miss. Think Coachella for tech and trade!
Reference(s):
Vlog: Why do overseas companies choose CllE for product debuts?
cgtn.com