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Step into the future of beauty at the 7th China International Import Expo (CIIE), where cutting-edge skincare meets eco-conscious innovation! CGTN’s Merna takes us behind the scenes of this global showcase, chatting with industry leaders about how sustainability is reshaping the beauty world.
Why CIIE Matters for Gen Z
Imagine a world where your favorite moisturizer also saves the planet. At CIIE 2024, brands are rolling out biodegradable packaging, carbon-neutral formulas, and tech that tracks your skin’s needs and environmental impact.
China’s Green Beauty Boom
With the Chinese mainland leading as the world’s second-largest cosmetics market, its demand for eco-friendly products is driving global change. Brands like L’Oréal and Estée Lauder revealed partnerships with local startups to create algae-based serums and AI-powered skincare apps.
Collaboration Over Competition
‘CIIE isn’t just about selling products—it’s about sharing ideas,’ Merna notes. From upcycled ingredients to zero-waste factories, this expo proves that saving the planet can be glamorous.
Inside the 7th CIIE: Trade & Tech Take Center Stage!
