China Media Group (CMG) just dropped the theme and logo for the 2025 Spring Festival Gala, kicking off Lunar New Year celebrations on January 29, 2025. The theme? \"Year of the Snake, Keep Your Spirits Awake\" (巳巳如意，生生不息), a poetic nod to resilience and life’s endless cycles.
Why the Double ‘巳’?
The logo features two mirrored \"巳\" characters (Snake’s zodiac symbol), styled like traditional ruyi ornaments symbolizing good fortune. Think of it as a cultural high-five to harmony! The design mirrors China’s love for balanced aesthetics – perfect for the world’s biggest annual TV event.
Snake Year 101
In the 60-year lunar calendar cycle, 2025 is marked \"乙巳\", blending Tiangan (Heavenly Stems) and Dizhi (Earthly Branches). The theme’s second half, \"生生不息\", celebrates life’s unbroken flow – a message resonating globally as millions tune in.
\"This gala bridges generations and continents,\" says CMG, inviting Chinese communities worldwide to join the countdown. Mark your calendars – it’s about to get #SNAKE-tacular!
The theme? \"Year of the Snake, Keep Your Spirits Awake\" (巳巳如意，生生不息), a poetic nod to resilience and life’s endless cycles.
\"This gala bridges generations and continents,\" says CMG, inviting Chinese communities worldwide to join the countdown. Mark your calendars – it’s about to get #SNAKE-tacular! 
Spring Festival Gala 2025 Unveiled: A Global…
