China Media Group (CMG) just dropped the mascot for its 2025 Spring Festival Gala—and it’s a cultural masterpiece! Inspired by ancient oracle bone script, the adorable design mirrors the character \"si\" (巳), symbolizing the snake in the Chinese zodiac. Talk about blending history with modern charm!
The mascot’s sleek, snake-like curves and playful vibe aim to celebrate China’s rich heritage while appealing to Gen-Z audiences. Snake zodiac years are all about wisdom and transformation, so this mascot might just be your 2025 spirit animal!
With Lunar New Year being a global phenomenon, CMG’s creation bridges generations and continents. Will this design go viral like previous mascots? Stay tuned!
Reference(s):
cgtn.com