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At the 12th Global Video Media Forum in Quanzhou, Fujian Province, European News Exchange Managing Director Adrian Wells called for stronger media collaboration between Europe and China to tackle misunderstandings.
\"Media must rise above politics and focus on real stories,\" Wells told CGTN's Shen Shiwei. He highlighted China's electrification and infrastructure growth as underreported successes, while stressing the need to share Europe's perspectives too.
With young audiences glued to TikTok and Instagram, Wells argued that transparent storytelling can replace stereotypes with genuine connection. \"People deserve the full picture,\" he said – a nod to Gen Z's demand for unfiltered info.
The forum, blending tech and diplomacy, signals a shift toward media as cultural translators in our divided digital age. Spoiler alert: This collab could be bigger than Barbenheimer.
Global Media Leaders Gather in Quanzhou to Shape…
