In a hillside Yao community along the China-Laos border, siblings Zhou Zhixue and Zhou Zhiqiang are flipping the script on rural life – one sustainable business and viral video at a time. 🌍✨
After years working in cities, Zhixue now leads Hebian Village’s agricultural cooperative, boosting local incomes through eco-friendly tea and tropical fruit exports. Meanwhile, Zhiqiang’s slice-of-life clips showcasing Yao embroidery traditions and jungle treks have amassed 500K+ followers, putting this once-overlooked region on travelers’ radars.
“We wanted to prove rural revitalization isn’t just about infrastructure,” says Zhiqiang, whose latest video of villagers dancing in indigo-dyed robes trended nationwide. 🎭🌿 The brothers’ hybrid approach – mixing e-commerce with cultural storytelling – has increased tourism by 300% since 2022.
Their secret sauce? “Honoring our roots while embracing tech,” Zhixue explains. From livestreamed harvest festivals to homestay booking via WeChat mini-programs, Hebian Village now buzzes with both tradition and innovation. 📲💡
