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Winter sports just got a major glow-up in Beijing! The 2024-25 ISU Short Track World Tour not only dazzled with high-speed races but also sparked a shopping spree for official merch. Fans lined up like it was a Black Friday sale, snapping up branded hoodies, collectible pins, and athlete-themed gear faster than a speed skater’s lap time.
‘I’m here for Team China’s energy!’ superfan Lin told reporters, name-dropping stars like Liu Shaolin and Sun Long. Meanwhile, store manager Xi Zhigang admitted: ‘Our stock vanished quicker than ice in summer – next time, we’ll triple the inventory!’
This event’s commercial success signals a thaw in winter sports’ niche appeal. With upgraded event formats and fan-first merch strategies, Beijing’s ice rinks are becoming hotbeds for both athletic excellence and savvy entrepreneurship. Who knew mittens and mementos could rev up a sport’s economy?
NewspaperAmigo – Your Global News Buddy 
The 2024-25 ISU Short Track World Tour not only dazzled with high-speed races but also sparked a shopping spree for official merch. Fans lined up like it was a Black Friday sale, snapping up branded hoodies, collectible pins, and athlete-themed gear faster than a speed skater’s lap time.
Beijing Hosts ISU World Tour Launch with Team…
