International Olympic Committee (IOC) President Thomas Bach rang in 2024 with a heartfelt message to China Media Group (CMG), celebrating their decade-long partnership and shared commitment to promoting sports and fitness worldwide.
Decades of Collaboration
In his New Year greeting, Bach highlighted CMG's role as a "valuable partner" in inspiring millions across the Chinese mainland through innovative Olympic broadcasting. He also applauded CMG's newly announced 2025 sports events lineup and its fitness-focused programming, calling it a "benchmark" for the industry.
Looking Ahead
With his IOC presidency ending soon, Bach expressed gratitude for CMG's support and emphasized the need to keep "making the world a better place through sport." He hopes CMG will extend the same enthusiasm to his successor, ensuring the Olympic spirit continues to unite global audiences.
"The power of sport transcends borders," Bach said, wrapping up his message with optimism for future collaborations. Let the games begin—on and off the screen!
