Move over, tropical beaches – China is embracing the chill! ❄️ A whopping 313 million people have joined ice and snow activities since the Beijing 2022 Winter Olympics, turning frosty landscapes into playgrounds of adrenaline and joy.
From ice skating rinks in Shanghai to ski resorts in Heilongjiang, local governments are building facilities faster than you can say 'double axel jump.' 🛷 The result? A 16.11% spike in winter sports venues nationwide, with 2,847 active locations as of 2023.
\"This isn't just about sports – it's a cultural shift,\" says Wei Liang, a Beijing-based sports analyst. \"Young people are trading weekend shopping sprees for ski goggles and thermal gear.\" 🏂 The trend aligns with China's push to build a year-round sports culture, blending traditional activities with Olympic-inspired momentum.
