Harbin, nestled in northeast China's Heilongjiang Province, is riding a snowstorm of success! During the 2023-2024 snow season, the city welcomed over 87 million visitors, marking a jaw-dropping 300% increase compared to previous years. This unprecedented surge boosted Harbin's revenue to a whopping 124.8 billion yuan, a 500% rise from last year.
The buzz doesn't stop there! This tourism boom is igniting winter tourism development across other northern cities in China, creating a winter wonderland for travelers and snow enthusiasts alike.
Looking ahead, Harbin is all set to host the 2025 Asian Winter Games. This major event is expected to elevate the city's status as a premier global winter destination, attracting even more visitors and athletes from around the world.
With stunning ice sculptures, vibrant winter festivals, and top-notch facilities, Harbin is transforming into the ultimate hotspot for winter adventures. Whether you're a snow sports fanatic or just looking to experience a magical winter atmosphere, Harbin has something special in store!
Reference(s):
Harbin prepares for 2025 Asian Winter Games amid record tourism surge
cgtn.com