Winter has arrived, and China’s ice and snow industry is melting cash faster than a summer sunbeam! ❄️💸 According to the China Tourism Academy, the 2024-2025 winter season is set to attract 520 million visitors to frosty leisure destinations, with tourism revenue expected to hit 630 billion yuan ($86 billion). That’s enough to buy everyone in Beijing a ski lift pass… twice!
The government is turbocharging this ‘white economy’ with big ambitions: new guidelines aim to grow the sector to 1.2 trillion yuan by 2027 and 1.5 trillion yuan ($210 billion) by 2030. Think ice hotels, alpine resorts, and snowboarding parks popping up faster than viral TikTok trends. 🏂✨
This isn’t just fluffy snow talk—China’s post-2022 Winter Olympics momentum is real. From Harbin’s ice sculptures to Zhangjiakou’s slopes, the cold is officially cool. For travelers, investors, and culture buffs, the message is clear: grab your gloves and get ready to slide into this frosty gold rush! ⛷️🚀
