The 2025 Spring Festival Gala, hailed as a fusion of tradition and innovation, is set to dazzle audiences worldwide with cutting-edge tech and cultural treasures . Following its recent UNESCO Intangible Cultural Heritage listing, China Media Group (CMG) announced plans for the gala to spotlight AI, 8K visuals, and immersive 'XR+ digital twin' stages, creating a 360-degree viewing experience. For the first time, the event will include barrier-free broadcasts for visually and hearing-impaired audiences, featuring AR-powered sign language interpreters
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Popular hosts like Ren Luyu and Sa Beining will lead the Beijing-based event, while ordinary people from all walks of life join as storytellers . The gala will air globally on January 28 via CGTN’s multilingual channels and 2,600+ overseas media partners, ensuring Lunar New Year celebrations reach 200 countries and regions
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From holographic cultural displays to vertical-screen streaming optimized for phones, CMG promises 'a feast where tradition meets the metaverse.'
Reference(s):
cgtn.com